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StylaComing soon

Privacy Policy

Last updated: October 1, 2026

1. Introduction

Viking Tech ("we", "our", or "us") operates Styla (the "App"), a wardrobe and outfit-styling app. This Privacy Policy explains what we collect when you use the App, why, and who we share it with.

2. Information We Collect

We collect the following types of information:

  • Account information: your email address, name, and, if you sign in with Apple or Google, the identifier that service gives us. If you add them to your profile, your gender and date of birth. If you set a password we store it only in hashed form. When you sign up we also record the approximate region (country, state and city) your connection comes from.
  • Photos of your clothing: the photos you add to your closet, a copy of each with the background removed, and the details attached to each piece (name, category, colours, pattern, warmth, formality, occasions and brand), whether suggested by AI or entered by you.
  • Outfit Check photos: if you use Outfit Check, the photo you submit, which will usually show you, and the score and feedback produced for it.
  • Style preferences: who you dress as, the styles and occasions you choose, your fit preference and your temperature unit.
  • Outfits and wear history: the outfits generated for you or built by you, the ones you save or plan, the feedback you give on them, and the dates you mark pieces and outfits as worn.
  • Approximate location: only if you choose to share it, your device location rounded to about one kilometre and the name of the area. We do not collect your precise location and we do not track your location in the background.
  • Subscription information: whether you have an active Pro subscription and when it expires. Payments are handled by Apple or Google; we never receive your card details.
  • Usage and diagnostic information: how the App is used (for example screens viewed and features used), your app language, technical details about your device and app version, and which advertising campaign, if any, led to the App being installed.
  • Messages you send us: feedback and support requests submitted through the App.

3. How We Use Your Information

  • To provide the App: storing your closet, removing photo backgrounds, tagging your clothing, putting outfits together and giving Outfit Check feedback
  • To match outfits to the weather forecast for your area, if you have shared your location
  • To manage your account and subscription, and to apply the limits of the free tier
  • To understand how the App is used, diagnose technical problems and improve it
  • To measure which marketing brings people to the App
  • To send service-related email such as a welcome message, password resets and replies to your support requests

We do not sell your personal information, and we do not use your photos to train AI models.

4. AI Processing

Several features rely on third-party AI services. To tag a piece of clothing, a photo of it is sent to Anthropic. To remove the background from a clothing photo, the photo is sent to fal.ai. To put outfits together, a text description of your clothing, your style preferences and the weather is sent to Anthropic. When you use Outfit Check, the photo you submit is sent to Anthropic. These providers process the content in order to return a result to us.

5. Data Storage and Security

Your account data is stored on our servers and your photos are stored with Cloudflare. We protect your information with industry-standard measures, including encrypted connections (HTTPS) and secure authentication tokens. Photos are served from long, random web addresses that we do not publish or share; a photo can be viewed by anyone who has its exact address. No method of electronic storage is 100% secure, and we cannot guarantee absolute security.

A small number of authorised Viking Tech staff can view your account details, your closet photos and their details, your outfits and your Outfit Check scores, to answer your support requests and to check that photo processing and outfit suggestions are working. They cannot see the photos you submit to Outfit Check or the feedback written about them.

6. Third-Party Services

We use the following third-party services:

  • Anthropic (Claude): clothing tagging, outfit selection and Outfit Check.
  • fal.ai: background removal for clothing photos.
  • Cloudflare (R2): photo storage and delivery.
  • Open-Meteo: weather forecasts. We send the approximate coordinates saved on your account, not your identity.
  • RevenueCat: subscription management and in-app purchase processing.
  • PostHog: product analytics.
  • AppStack: advertising attribution.
  • Resend: sending email.
  • Apple and Google: sign-in, if you choose to use it, and payments.

These services have their own privacy policies governing their use of your data.

7. Data Retention

We retain your data for as long as your account is active. You can remove individual pieces, outfits and Outfit Checks at any time. "Clear All Data" in Settings deletes your closet, outfits, wear history and Outfit Checks, including their photos, and keeps your account; we keep a count of free-tier usage so that limits cannot be reset this way. If you delete your account, we will delete your personal data within 30 days, except where we are required to retain it by law.

8. Your Rights

You have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data; every detail the App attaches to your clothing can be edited in the App
  • Delete your data or your account, from Settings in the App or by contacting us
  • Export your closet data (available to Pro subscribers)
  • Stop sharing your location at any time in your device settings

To exercise any of these rights, contact us at support@getstyla.app.

9. Children's Privacy

The App is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected data from a child under 13, we will take steps to delete that information.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy in the App or on our website. Your continued use of the App after changes are posted constitutes acceptance of the updated policy.

11. Contact Us

If you have any questions about this Privacy Policy, please contact us at support@getstyla.app.